April 24, 2014

Online Communities Across Financial Services – American Express, Bank of America and TIAA-CREF

Online communities provide an innovative way for both current and prospective clients to receive advice and share their own knowledge. American Express and Bank of America offer forums aimed at small business professionals, while TIAA-CREF recently introduced a revamped site with two sections providing retirement and financial planning advice for women. This slide deck examines […]
February 03, 2014

Pinterest: Is the Life Insurance Industry Pinning?

Several prominent life insurance firms have introduced Pinterest pages to increase engagement with prospects and clients. Like most Pinterest users, Life Insurance firms rely heavily on pinning content that exists elsewhere. This serves to raise the visibility of their products and to drive traffic back to their website. As Pinterest evolves and adds new advertising […]
October 15, 2013

Slide Deck – Social Media Trends: Annuity and Life Insurance

Over the past decade, social media has drastically altered the landscape of communication, both personally and professionally. Although they weren’t the earliest adopters, many annuity issuers and life insurers are now using social media for their marketing and branding efforts. This slide deck highlights key social media trends across the insurance industry and offer tips […]
September 04, 2013

Slide Deck: Facebook Marketing Campaigns – Social Media Initiatives in the Insurance Industry

Many leading property & casualty insurers maintain an active presence on Facebook posting and sharing engaging content. Increasingly, P&C insurers are using Facebook to help promote their product offerings and services using unique giveaways and sweepstakes as well as cross-promotional social media contests. Product-focused campaigns featuring interactive games, videos and other downloadable resources have also […]
June 18, 2013

Slide Deck – Asset Management and Social Media: A Guide to Social Marketing

Asset management firms have worked hard in recent years to develop and refine their social media strategies. In the process, they have vastly increased their social outreach to investors and financial advisors. Although most asset management firms have a social media presence on multiple networks, the strength of their efforts varies greatly. This slide deck […]
May 17, 2013

Asset Management and Social Media: A Guide to Social Marketing

Asset management firms have worked hard in recent years to develop and refine their social media strategies. In the process, they have vastly increased their social outreach to investors and financial advisors. Although most asset management firms have a social media presence on multiple networks, the strength of their efforts varies greatly. Asset Management and […]
August 29, 2012

Presentation – Social Media & Financial Services: Content, Audience and Engagement

Alan Maginn, head of social media research at Corporate Insight, was a presenter at last week’s 2012 LIMRA Social Media Conference for Financial Services. His presentation titled Social Media & Financial Services: Content, Audience and Engagement offers a look at the current state of social media across financial services and highlights industry best practices. We […]
April 19, 2012

Getting Started with Pinterest: Strategies for Financial Services Firms – Free Guide

Corporate Insight’s new guide – Getting Started with Pinterest: Strategies for Financial Services Firms – will help you in creating and launching a successful financial services Pinterest presence. The guide features: Seven unique Pinterest strategies specifically for financial services firms Three case studies analyzing robust Pinterest presences offered by AARP, GE and Lowe’s Five recommendations […]
February 23, 2012

Free CI eBook – Best Of Social Media and Mobile Finance

Corporate Insight is proud to introduce our new “Best Of” Series, a collection of e-books that highlight our most thought-provoking research across the financial services industry. Our first e-book focuses on social media and mobile finance and includes: Articles, excerpts and reviews from the past eight months focusing on key social media and mobile finance […]