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Banking and Cards Research

Digging into the Customer Experience: Banking and Credit Cards

Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.


Small Business Charge Cards PDF Print E-mail
For the November 2012 Small Business Card Monitor Report, we examine nine business charge cards offered by four of the eight covered SBCM firms. In general all the business charge cards offer clients flexible spending that allows them to free up their cash flow momentarily, as they must pay the full balance amount by the end of the month. In this report, we mainly focused on three main aspects for theses card products: annual fees, employee fees and rewards and benefits.

In regards to card fees, our findings showed that seven of the nine business charge cards carry an annual fee, ranging from $95 to $450. Additionally, we found that seven business charge cards offer employee cards fee-free. Lastly, the report mentions that two business charge cards do not impose foreign transaction fees, which is a nice perk for business owners who travel frequently.
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Online Cross-Promotion PDF Print E-mail
With private sites offering a lot of digital real estate, it is not uncommon to see advertisements when visiting a card issuer’s site. In this Credit Card Monitor Report, we looked at not only the types of products and services currently being promoted, but also the location of where these ads are being placed. Leaders in cross-promotion place ads on key pages within the private site in addition to dedicated offers pages. As we explored each issuer’s online cross-promotional ads, we focused on the following issues:
  • Are cross-promotional ads placed on the private site homepage?
  • Do firms offer a dedicated page or navigation tab for ads?
  • Are issuers promoting additional financial accounts, card add-ons, or both?
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Spanish Language Capabilities PDF Print E-mail
As the Spanish-speaking population grows in the U.S., more American banks have begun to offer product information and resources on their sites in Spanish. In this report, we looked at the Spanish-language information, tools and services currently offered on the public and private site by each Bank Monitor firm. As we investigated each firm’s Spanish language capabilities, we focused on the following issues:
  • Are banks offering any public and/or private site resources in Spanish for American customers?
  • How extensive are Spanish-language public sites?
  • Can clients easily locate and access Spanish-language details from banks’ standard sites?
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Public Site Navigation PDF Print E-mail
Card issuers use their public site as a means to educate consumers about their card products and any other offerings or services available. The public site is a way to not only attract potential new clients, but also to inform and cater to existing card holders. Therefore, where content is located can greatly impact the usability of the site. In this Credit Card Monitor Report, we looked at public site navigation and the means by which users are able to move around the site. The best sites offer a well-designed navigation system that allows users to intuitively find their way around the site and to quickly access information with ease.
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Checking Account Fees PDF Print E-mail
Fees have long been a regular aspect of checking accounts, with every account offered by a major banking firm carrying charges for performing at least some transactions or services. In this Bank Monitor Report, we looked at the fees associated with the main checking account offered by each bank through a number of different channels.
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Account Alerts PDF Print E-mail
The October 2012 Small Business Card Monitor Report examines the alert centers, along with any related capabilities, offered by our eight covered firms. We analyzed the range of alert options available, such as those about account balance status and card payments. Additionally, we looked to see if customers can set frequencies for alerts or adjust alerts to a set amount, and how many delivery addresses can be registered.
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