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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
| Introducing Wells Fargo |
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Unlike every other firm we track, Wells Fargo issues credit cards to existing customers only - qualifying accounts range from personal checking and savings to home mortgages. As a result, the firm's approach to promoting credit cards via their public site is unlike any of its competitors.
There is no distinct website or URL for credit cards, and the interface, organization and navigation is uniform, regardless of the financial product being presented. In essence, this is a reflection of the homogenous banking experience that the firm wishes to provide its customers - no unique branding or attention grabbing graphics are needed for credit cards given the fact that they are not being actively marketed to new customers. Instead, the presentation is designed to be purely functional and appealing to those that already manage their money with Wells Fargo.
Subjects Website Reviews/Company Reviews Segment: Credit CardsPublication date: Thursday, April 06, 2006 # Pages: (50 pages)
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