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|Whole Life Insurance Positioning|
This Life Insurance Monitor report focuses on how our coverage firms are positioning whole life insurance products on their public websites. Permanent and whole life insurance products offer protection for an individual’s entire life and include some living benefits and tax incentives worked into the product as well. Throughout this report, we review the availability of these products on public websites based on three central aspects – accessibility, product page structure and content, and relevant product resources.
This report focuses on the whole life insurance product information positioning on Life Insurance Monitor coverage firms’ public websites. The 11 firms were analyzed on three key criteria:
Most of the Life Insurance Monitor firms provide access to the whole life product information from a product-related submenu tab on the main menu and from a life insurance overview page. We were surprised to find that only one of the coverage firms provides access to whole life product pages directly from the public homepage. Additionally, six of the firms covered in this report provide public homepage quicklinks to a life insurance overview page.
Additional key findings include: