TD Ameritrade recently unveiled a new Twitter feature on its private site that provides Twitter mentions and social media metrics for publically traded companies, powered by LikeFolio. In a new Social tab on all Stock Summary pages, clients can now see interesting metrics about companies like the total English mentions in the last seven days, the percentage of positive tweets, as well as a selection of recent tweets.
TD Ameritrade Private Site Social Page (Truncated)
In conjunction, TD Ameritrade also launched a new Twitter-inspired news aggregator tool for clients to learn more about stories affecting the market. The new Trending on Twitter module appears in the expandable My Dock menu, an area where clients can pick customizable news modules with up to four columns of information and streaming data. The new Twitter module lists the most-retweeted articles about market-moving companies from sources like the Wall Street Journal and MarketWatch.
TD Ameritrade’s My Dock Trending on Twitter Module
Fourteen brokerage firms within the e-Monitor coverage group maintain Twitter accounts, but TD Ameritrade is the first to integrate the platform into its stock research capabilities. It’s a safe assumption that this will not be the last brokerage industry Twitter feature to aid investors in seeking real-time information. As such features become more prevalent in the industry, additional advancements should be applied, including tailoring Twitter research to a client’s watch list, providing more metrics and expanding Twitter research for other products (e.g., IPOs). Tailoring Twitter research to a client’s watch list could help investors quickly track recent trends and news specific to their investments. Investors might also be interested in the percent of negative tweets related to the security.
Although TD Ameritrade is the first brokerage firm to integrate Twitter directly into its website, optionsXpress offers OX Social –an internal Twitter-like platform that allows optionsXpress clients to share ideas, opinions and trade predictions with other clients. TD Ameritrade’s Twitter feature is clearly stronger, as it incorporates real data from a real social property, rather than a chat room-like platform at OX Social. As the brokerage industry adapts to a client base increasingly accustomed to social media as a means of gathering news and research, we expect to see firms experiment with more and more creative ways to embrace the medium.