September 2014 Trends & Highlights: Revamps, Philanthropy and Alibaba

by on Oct 08, 2014

TRENDING

  • Site Revamps Galore – September saw a high number of site revamps. Across all Monitor groups, we tracked two public site revamps – Voya and Homesite – along with tApple Payhree private site revamps: Legg Mason, Voya and Merrill Lynch Wealth Management.
  • Apple Pay Takes Center Stage – Seven firms across all Monitor groups – Barclaycard, Chase, Citibank, PNC, U.S. Bank, USAA and Wells Fargo – advertised their upcoming partnerships and integration with the new Apple Pay service.
  • Credit Card Monitor Observes the Release of Four New Credit Cards Bank of America is now offering a Celebrity Cruises Visa Signature Credit Card that allows users to earn one MyCruise point per $1 spent on all purchases, in addition to a $300 discount on a seven-night cruise in a Concierge Class room after spending $5,000 in the first 60 days after card opening. Additionally, Citicards introduced three new cards, the first of which – Citi Double Cash Credit Card – allows clients to earn one percent cash back on purchases, plus another one percent cash back on payments. The other two new cards – Expedia+ Card and Expedia+ Voyager Card (the more premium version of the two) – feature a tiered rewards system that offers accelerated earnings when making purchases through Expedia.


SEPTEMBER HIGHLIGHTS

Banks Address Home Depot Data Breach
Bank of America, Capital One, Chase, Citibank, KeyBank, PNC, SunTrust, TD Bank and U.S. Bank all alerted customers to the recent Home Depot data breach and addressed how it might affect debit and credit card holders. Most of the alerts were displayed on the firms’ public site homepages and provided information about how clients could safeguard their accounts moving forward.

 Bank of America Home Depot Data Breach Alert
Bank of America Home Depot Data Breach Alert
Capital One Home Depot Data Breach Alert/Link
Capital One Home Depot Data Breach Alert/Link
Firms Get Philanthropic With New Charitable Promotions
Fifth Third, Ameriprise Financial and Allstate promoted and advertised their support of current charitable campaigns. Fifth Third promoted a Stand Up to Cancer television broadcast that raises money for cancer research through banners added to its public site homepage and the Fifth Third eAccess Account product page. Additionally, Ameriprise Financial announced its commitment to matching $500,000 by Thanksgiving through its partnership with Feeding America. Finally, Allstate partnered up with actress Kerry Washington to promote the firm’s annual Purple Purse movement, which raises awareness of domestic violence. Allstate pledged over $650,000 to organizations participating in the movement, which ran until October 3.

Fifth Third Stand Up to Cancer Banner
Fifth Third Stand Up to Cancer Banner
Brokerage Firms Address Alibaba IPO
Seven e-Monitor firms addressed the Alibaba IPO that took place on September 19. Two firms – ShareBuilder and TradeKing –provided detailed background information about the IPO, and four firms – Fidelity, Merrill Edge, Merrill Lynch and Wells Fargo Advisors – posted messages about pricing and trading. Schwab notified clients that it was not participating in the IPO.

Fidelity Alibaba IPO Messages 1
Fidelity Alibaba IPO Messages
Nationwide Introduces New Logo
Nationwide recently underwent a rebranding of its logo and subsidiary companies and is now under one name. The new logo features a single “N” with a bird flying under the letter and its wings extended upwards. The logo is consistent across its public and private sites, social media channels and the mobile app. According to the firm, the logo symbolizes “Strength, Stability and Security.”

New Nationwide Logo
New Nationwide Logo