In September, financial firms continued to use social media as a marketing tool, and also as a way to assist individuals in choose investments. TD Ameritrade teamed up with the new service LikeFolio to help users select stocks. Farmers Insurance debuted the new online series “Dick Fowler, P.I.” featuring golf pro Rickie Fowler. We also saw BarclayCard make account information easier to access on its Android app, and Esurance unveil a Walking Dead themed sweepstakes.
TD Ameritrade Partners with LikeFolio
TD Ameritrade partnered with LikeFolio, an investment website that provides trading strategies based on users’ social media networks. The service syncs with Twitter and Facebook to generate a list of the top five publicly traded companies in customers’ networks, and then provides hypothetical investment strategies based on the list. As part of the partnership with TD Ameritrade, LikeFolio then encourages users to open a brokerage account with TD Ameritrade and place the recommended trades. TD offers five commission-free trades to clients referred from LikeFolio.
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Farmers Insurance rolled out a new marketing campaign on Facebook featuring “Dick Fowler, P.I.” The campaign is comprised of a series of videos about proper golf etiquette. PGA Tour golfer Rickie Fowler portrays Dick Fowler as he scours golf courses looking for cheaters and loudmouths. The comical series is available across Farmers’ social media pages.
Rickie Fowler as Dick Fowler, P.I. in Farmers Insurance Marketing Campaign
The Esurance Zombie Sweepstakes promoted the upcoming season premiere of The Walking Dead. Users could enter to win one of 25 emergency car kits each week during September. To enter, users had to leave comments on a weekly blog post describing the most important thing to have in case of a disaster.
Esurance Zombie Sweepstakes
BarclayCard updated its Android app with Peek, a new feature that allows clients to view basic balance and payment data without logging in. The feature is similar to Discover’s Quick View, which was released this past summer. When Peek is enabled, the login screen features a bar that identifies available cards. Tapping a card loads Peek, which lists current balance, available credit, last payment and due date.