Asset management firms have worked hard in recent years to develop and refine their social media strategies. In the process, they have vastly increased their social outreach to investors and financial advisors. Although most asset management firms have a social media presence on multiple networks, the strength of their efforts varies greatly.
This slide deck is an easily digestible summary of the research and key findings from our recent guide – Asset Management and Social Media: A Guide to Social Marketing. The slide deck examines how leading asset management firms are making use of the most popular social networks – LinkedIn, Facebook, Twitter, YouTube and Google+ – and offers recommendations for firms looking to grow or optimize their overall social media strategy.