Slide Deck – Senior Citizens and Mobile Finance: Design and Support Solutions to Empower the Senior Set

Sean McDermott by on Oct 31, 2013

Recent studies by the Pew Research Center and Sachs Insights focus on a growing segment of mobile device users – senior citizens.A delighted senior couple getting to grips with their new smartphone

This demographic tends to have its own distinct uses for smartphones and tablets, but they also struggle with a unique set of challenges. When it comes to health, wellness and travel, many of the elderly participants in Sachs Insights’ study are using their mobile devices in innovative ways. We weren’t surprised to hear however, that these same seniors expressed a reluctance to conduct financial activity via the mobile channel.

Based on Corporate Insight’s user-testing expertise and ongoing mobile finance research, the following slide deck highlights specific areas where seniors may struggle with financial services apps and offers design and support solutions that will give this valuable audience the comfort and confidence to engage in mobile finance.

 

Senior citizens and Mobile Finance: Design and Support Solutions to Empower the Senior Set fromCorporate Insight

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