With 80 million members, the Millennial generation is the largest in the history of the United States. The group’s size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials’ skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry’s traditional marketing strategies and business models.
CI’s new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic.
Study Preview Featuring Excerpts
The preview contains six pages from the study focusing on Millennial mobile and digital usage trends and the importance of education as a tool for connecting with young investors. Use the image below to get your study preview:
The Millennial Shift Get Preview Now!