Survey Confirms Importance of Bundling Promotions

Sean Cunningham by on Apr 18, 2017

Corporate Insight recently conducted a comprehensive survey assessing P&C firms’ customer website and mobile platforms to determine not only best practices in user experience development but also demographics of property and casualty insurance customers: 97% of respondents hold auto policies, 70% have home policies and 20% own renters policies. Interestingly, 100% of those surveyed said they hold their property and casualty policies with the same insurer, emphasizing the need for firms to promote bundling policies on the public site and throughout the quoting process.

Progressive Homepage Quote Start Field

Some firms succeed greatly in this regard, with many offering dedicated pages for multi-policy discounts. Liberty Mutual’s and Esurance’s bundling pages are accessible from their products flyout menus and outline the benefits and discounts that come with holding multiple policies with a firm. Progressive promotes bundling in its homepage quote start field, asking clients if they want to bundle before beginning the tool and even explicitly noting the percentage they could save by combining policies. Making it as easy as possible for clients and customers to bundle policies continues to stand out as a best practice for P&C firms.