Corporate Insight conducted an online survey of 1,000 bank customers to understand the relative importance of online banking features, mobile banking behaviors and the overall customer experience. We tabulated the data for 13 key demographic segments focusing on a variety of customer types.
The Bank Customer Survey Report summarizes the key findings from that survey. The report includes an executive summary examining the preferences of the total survey sample and detailed findings focused on six major themes: Bank Customer Demographics, Banking Website Attributes, Customer Satisfaction, Customer Service, Major Banks and Mobile Customers.
The Bank Customer Service Report Findings Preview offers a few excerpts from the report that focus on the way consumers interact with banks via a mobile device and the branch, as well as the way they use customer service. Click below to download the preview free of charge.
Firms that purchase the Bank Website Audit will receive the Bank Customer Survey Report for free. For more information, please contact Bob Burlin, Vice President & Director, Business Development, at 212-832-2002 x-115 or firstname.lastname@example.org .