Corporate Insight is proud to announce the release of our latest study, The Millennial Shift: Financial Services and the Digital Generation! The study helps financial services marketers,product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Click here to view the full table of contents.
Five Questions the Study Addresses
#1 How do Millennial attitudes/behaviors differ from those of earlier generations?
#2 What financial product features do Millennials value?
#3 Which financial services firms seem to be effectively targeting this group and why?
#4 What are the most effective ways to use technology to market to and serve these consumers?
#5 How can financial firms use education, gamification, social media and other innovations to connect with Millennials?
Study Preview Featuring Excerpts
The preview contains six pages from the study focusing on Millennial mobile and digital usage trends and the importance of education as a tool for connecting with young investors. Use the image below to get your study preview:
For more information and to purchase your firm’s copy of the full study, please contact Grace Lei at 646-929-5148 or