The Millennial Generation – or Gen Y – grew up during the dot-com bust and the Great Recession. They’ve also come of age when the annual cost of a public four year college has doubled, and housing prices have more than tripled on average. These economic conditions have reshaped this generation’s saving and spending habits and significantly influenced their impression of the financial services industry.
This presentation is based on research from our recent whitepaper – The Millennial Opportunity: Marketing Financial Services to the Digital Generation which focuses on the marketing tactics, strategies and online resources leading financial institutions are using to connect with Millennials. The slide deck contains case studies highlighting attempts that financial services firms are making to reach Gen Y and offers some advice to help guide and optimize your firm’s marketing efforts.
To download The Millennial Opportunity: Marketing Financial Services to the Digital Generation whitepaper, click here. For more great presentations from Corporate Insight, make sure to check out our SlideShare page!