The Millennial Generation – or Gen Y – grew up during the dot-com bust and the Great Recession. They’ve also come of age when the annual cost of a public four year college has doubled, and housing prices have more than tripled on average. These economic conditions have reshaped this generation’s saving and spending habits and significantly influenced their impression of the financial services industry.
Corporate Insight’s new whitepaper, The Millennial Opportunity: Marketing Financial Services to the Digital Generation, examines the marketing tactics, strategies and online resources leading financial institutions are using to connect with Millennials. The whitepaper reviews the first attempts that firms throughout the industry have made to connect with Millennials and also offers advice to help guide your firm’s marketing efforts.
The whitepaper features:
- Case studies analyzing three different approaches to Millennial marketing from top financial services firms.
- Commentary on the future of Millennial marketing within financial services.
- Recommendations to optimize your firm’s Millennial marketing campaigns and outreach.
Please use the button below to download your free copy of the The Millennial Opportunity: Marketing Financial Services to the Digital Generation whitepaper: