A well-designed homepage is among the most essential components of an effective retirement plan sponsor digital experience. As the front door of a plan sponsor portal, a homepage should communicate an assortment of critical plan information and illustrate the overall health of the plans that sponsors administer in a direct and intuitive manner. An effective homepage can also serve as a central point of navigation, providing immediate access to alerts and action items as well as quick links to frequently used resources.
At Corporate Insight, we track the user experience that leading retirement plan providers offer to plan sponsors and advisors, assessing the competitive landscape through our Retirement Plan Monitor – Institutional product. Here are our top tips for improving a plan sponsor homepage:
1) Provide a well-rounded selection of account information, supplemented by data visualizations. The homepage should provide an intuitive plan summary that highlights key balance details, allocation data, recent activity and plan health metrics. Data depicting the overall health of plans are particularly important, such as participant retirement readiness metrics, plan participation rate and average salary deferrals. However, the benefits of providing a variety of information dissipates if it is difficult to read and makes the homepage appear cluttered and overwhelming. Data visualizations allow homepages to include more information in a space-efficient manner and can communicate complex metrics in a more intuitive, digestible way.
TIAA Plan Sponsor Homepage – Plan Data Visualizations
2) Position key resources directly on the homepage. Plan health tools are quickly becoming the preferred method for assessing retirement readiness at the plan and participant level. Positioning plan health tools or some element of their results directly on homepages allows sponsors to view critical plan health metrics immediately upon login. Participant search tools are among the most important resources on plan sponsor websites, so they should have a place on the homepage, as should sponsor alerts, notifications and action items.
3) Quick links should be prevalent. Homepage quick links can expedite navigation to key site areas and popular pages. Contextual quick links help sponsors navigate to related pages as they review homepage content, while dedicated quick links sections facilitate navigation for those logging on to view specific pages.
4) Incorporate organizational features to improve page design. Effective plan sponsor site homepages can include a significant amount of content. Organizational features help homepages maintain clean appearances and modest lengths without sacrificing the selection of content. Pop-ups, lightboxes and expandable sections are particularly useful for layering supplemental content, while intrapage tabs, section view filters and carousels allow homepages to provide more content and alternative data views.
Wells Fargo Plan Sponsor Homepage – Expandable Sections