Every Tuesday, Corporate Insight releases recommendations to help financial services firms improve a key aspect of the online user experience. Recommendations are taken directly from our Monitor Reports and Consulting Services research, which cover the banking, brokerage, credit card, asset management and insurance industries.
This week’s recommendations come from our Property & Casualty Insurance Monitor report titled Safety & Prevention Resources: Keeping Clients Safe at Home and on the Road and focus on ways property and casualty firms can improve the online safety education resources they offer clients:
Offer Dedicated Safety Sections – It is essential for firms to centralize safety resources, ensuring that users easily locate all safety-related education. The best firms in this report offer a well-labeled resource outlet dedicated to helping users stay safe at home and in the car. Ideally, firms should also offer all-encompassing overview pages that organize resources by types and topics. State Farm offers a great example of a well-organized Safety section with resources clearly sorted by topic.
Provide Resources in Various Formats – Site visitors are more likely to learn about safety material if presented in formats beyond basic articles. Streaming videos enable clients to learn about certain topics quickly, while interactive resources such as quizzes and games invite clients to become involved in the educational process. Travelers offers two interactive games that challenges users to locate crime and fire safety hazards in images of a home.
Address Home Safety – Often, information about home safety is overshadowed by larger amounts of auto safety resources. Firms should be sure to adequately address home safety practices. Perhaps most importantly, firms should offer worksheets that guide clients through creating a home inventory and advice for planning escape routes. Firms should also supply information on how to safely use certain appliances, prevent fires, etc. The Hartford successfully provides in-depth treatment about home safety, including information about disaster planning and a fire risk assessment feature that generates a customized report to help homeowners reduce risk.
Offer Advice for Driving Under Different Conditions – To help clients become better drivers, firms should provide tips and advice for driving under certain conditions, such as during poor weather, at night, when drowsy or distracted, etc. The Hartford best addresses a variety of situations on its Driving Safety page, which offers information about traveling with young passengers and pets, driving at night, during the winter and through other conditions.
Include Catastrophe Centers – Storm Centers or other similarly named features are a great way to centralize advice that helps users prepare for extreme weather conditions. Firms should dedicate a segment of their public site to information surviving hurricanes, wildfires, earthquakes, etc. In addition, firms should provide actionable information here, such as evacuation advice or repairs checklists. Nationwide takes it another step further in its Catastrophes section by providing tips for preparing an emergency kit.
For more information on our Monitor or Consulting services, contact Bob Burlin at 212-832-2002 x-115 or firstname.lastname@example.org. You can also use our online contact form.