UBS and RBC Were “Bold for Change” on International Women’s Day

by on Mar 14, 2017

International Women’s Day 2017 provided the perfect opportunity for investment firms to engage prospective and existing female clients. Women investors remain a vastly underserved group—a UBS report states that just 2% of wealth managers treat women as a group with individual needs. Firms that aren’t making efforts to appeal to women are missing out on about 39% of investable assets in the U.S., and just three out of the 19 firms in Corporate Insight’s e-Monitor coverage group released insights related to the March 8 celebration. UBS and RBC directly played into the day’s theme, “be bold for change,” while Edward Jones discussed its annual Women’s Conference.

International Women’s Day Website Banner Image

UBS released the most extensive resource, providing special spotlight pages and a white paper report on Gender-Lens Wealth. The spotlight celebrates women’s achievements in inspiring change by highlighting well-known feminists such as photographer Annie Leibovitz. The page cites economic statistics and states the firm’s recognition of the necessity in catering to women. The Gender-Lens Wealth report goes a step further by proposing factors for change to accelerate the journey to gender parity. Through such reports, UBS is taking a firm stance in its position on gender-related issues and working to welcome female clients into the male-dominated investment environment.

RBC released analysis giving advice to women investors by speaking to four leading women within the firm. The article focuses directly on the International Women’s Day theme by referencing how to be bolder and make positive changes within business. The approach has a peer-to-peer feel to it, relating prospective and existing female clients to powerful women at the investment company.

While Edward Jones did not reference International Women’s Day in its press release, its approach focused on female perspectives and was released just one day before the event. The firm summed up top trends for women advisors from a survey taken at its annual Women’s Conference. Referencing statistics on investable assets and advisor turnover rate upon spousal death, the firm acknowledges the need to focus on women as a segment of economic opportunity and impact. The advisors concluded that a key aspect of recruiting and retaining female clients requires closing the “confidence gap”—71% find that men are more open to taking on financial risk than women.

UBS Gender-Lens Wealth Report Banner Image

Through highlighting International Women’s Day and female empowerment conferences, UBS, RBC and Edward Jones are taking steps to connect with women investors by acknowledging important current events that cater to them. Despite its relevant research report from earlier this year, Morgan Stanley did not integrate the global movement into its Insights or even re-release the recent report.  Traditional firms should maintain and further drive this commitment to relating to female clients, particularly as targeted investment platforms gain popularity.