United Capital’s FlexScore Brings Back Account Aggregation through Envestnet | Yodlee Partnership

Corey Limmer by on Aug 15, 2016

Envestnet | Yodlee recently announced that it will partner with United Capital to integrate its data aggregation services into FlexScore, United Capital’s online financial planning and wellness tool. This fills what was a temporary gap in the platform as users will no longer be required to enter their outside holdings manually. Through this relationship, FlexScore will now be able to deliver more personalized recommendations to improve its users’ financial standings.

FlexScore already stood out for effectively implementing elements of gamification in its platform, motivating users to make better financial decisions by awarding them points for completing assigned action steps. The new Envestnet | Yodlee integration will allow users to receive an initial scoring of their current financial status more efficiently, thereby allowing them to begin working toward the maximum score of 1,000, representing financial independence, more quickly. Users still accumulate points by performing actions within the tool, such as reading educational articles, and outside of it, such as obtaining health insurance, and can continue to compare their overall scores with peers based on age and location and the national average—a meaningful way to drive engagement and a technique that traditional financial institutions rarely employ.

We recently profiled FlexScore, along with three other gamified digital platforms, in The Innovation Advantage, a study of leading apps and tools outside of the financial services industry. In our reviews, we identify a variety of best practices that contribute to the success of these platforms and provide actionable insights into how financial services providers can adapt these features or tactics to enhance their own offerings. For more information on The Innovation Advantage and to access a study preview, click here.

Envestnet | Yodlee recently announced that it will partner with United Capital to integrate its data aggregation services into FlexScore, United Capital’s online financial planning and wellness tool. This fills what was a temporary gap in the platform as users will no longer be required to enter their outside holdings manually. Through this relationship, FlexScore will now be able to deliver more personalized recommendations to improve its users’ financial standings.

FlexScore already stood out for effectively implementing elements of gamification in its platform, motivating users to make better financial decisions by awarding them points for completing assigned action steps. The new Envestnet | Yodlee integration will allow users to receive an initial scoring of their current financial status more efficiently, thereby allowing them to begin working toward the maximum score of 1,000, representing financial independence, more quickly. Users still accumulate points by performing actions within the tool, such as reading educational articles, and outside of it, such as obtaining health insurance, and can continue to compare their overall scores with peers based on age and location and the national average—a meaningful way to drive engagement and a technique that traditional financial institutions rarely employ.

We recently profiled FlexScore, along with three other gamified digital platforms, in The Innovation Advantage, a study of leading apps and tools outside of the financial services industry. In our reviews, we identify a variety of best practices that contribute to the success of these platforms and provide actionable insights into how financial services providers can adapt these features or tactics to enhance their own offerings. For more information on The Innovation Advantage and to access a study preview, click here.