Compared to financial services firms like auto insurers, banks and brokerages, retirement plan providers face a unique challenge when it comes to Generation Y. Providers may already have millions of Millennial customers, but these relationships are often tenuous, since it’s the employer – and not the plan participant – who chooses the provider. Retirement itself seems like a very distant goal to many Millennials, creating another hurdle that providers must scale if they want to develop lasting relationships with young participants.
One of the most important things providers can do to win over and grow their relationships with Millennials is to deliver an excellent online user experience. To better understand the industry’s performance in the digital realm, we recently conducted a small-scale comparative usability study to understand how Millennials view retirement plan websites. The results of our research suggest that providers have a lot of work to do if they want to impress these “Digital Natives.”
Our latest User Insights usability study features:
- Test results for four leading defined contribution plan providers: Fidelity, J.P. Morgan, TIAA-CREF and VALIC
- Analysis of the DC plan platforms’ UX strengths and weaknesses from the perspective of actual Millennial participants
Get your copy of User Insights: Retirement Websites Disappoint Millennial Participants to gain valuable insights on how to better serve Millennials through the online channel. As an added bonus, you will also receive a complimentary copy of our Millennial Shift Study Preview featuring six pages of excerpts!