User Insights Volume Two: Comparing the Desktop and Tablet Banking Experience is now available on SlideShare! The study was originally released in late-June.
Currently, consumers are using tablets to complement their personal computers when it comes to day-to-day activities like surfing the Web. Instead of replacing their traditional computers with tablets, many users are adding these devices to their technology toolbox, employing a particular device – computer, tablet or smart phone – based on factors such as their location or the task at hand.
With that in mind, Corporate Insight designed a usability study to understand how mobile applications match up against traditional website interfaces, both in terms of usability and functionality. This latest in our ongoing series of usability studies focuses on the offerings of five leading banks – Bank of America, Chase, Citizens Bank, U.S. Bank and Wells Fargo. As always, our findings highlight problems users encountered with these particular firms’ offerings. Our real goal, however, is to demonstrate the value that can be gained when you take the time to observe real users interacting with an interface.