User Insights Volume Three: Retirement Plan Websites Disappoint Millennial Participants
Posted on April 22, 2014
Compared to financial services firms like auto insurers, banks and brokerages, retirement plan providers face a unique challenge when it comes to Generation Y. Providers may already have millions of Millennial customers, but these relationships are often tenuous, since it’s the employer – and not the plan participant – who chooses the provider. Retirement itself […]
- Topics:
- User Insights Studies
User Insights Volume Two: Comparing the Desktop and Tablet Banking Experience Now Available on SlideShare
Posted on August 15, 2013
User Insights Volume Two: Comparing the Desktop and Tablet Banking Experience is now available on SlideShare! The study was originally released in late-June. Study Overview Currently, consumers are using tablets to complement their personal computers when it comes to day-to-day activities like surfing the Web. Instead of replacing their traditional computers with tablets, many […]
Bank Usability Study – User Insights: Comparing the Desktop and Tablet Banking Experience
Posted on June 20, 2013
Our latest usability study, User Insights: Comparing the Desktop and Tablet Banking Experience, explores how retail bank mobile applications match up against traditional website interfaces, both in terms of usability and functionality. This study focuses on the offerings of five leading banks – Bank of America, Chase, Citizens Bank, U.S. Bank and Wells Fargo. Our […]
User Insights: iPhone Brokerage Apps [Slide Deck]
Posted on April 30, 2013
Since the launch of our User Research Services last year, Corporate Insight has conducted a series of usability studies focusing on various segments of the financial services industry. We are excited to announce that the next study in our User Insights series is due out in early-June and will address the usability of banking websites […]
Mobile Usability Study – User Insights: Brokerage iPhone Apps
Posted on October 18, 2012
Mobile User Testing, the newest addition to Corporate Insight’s User Research Services, will allow you understand how consumers interact with your mobile platforms and identify ways you can improve your offerings. To kickoff our Mobile User Testing service and underscore the importance of offering a strong mobile experience, we are proud to introduce a […]