User Insights: iPhone Brokerage Apps [Slide Deck]

Posted on April 30, 2013

User Insights: Brokerage iPhone AppsSince the launch of our User Research Services last year, Corporate Insight has conducted a series of usability studies focusing on various segments of the financial services industry. We are excited to announce that the next study in our User Insights series is due out in early-June and will address the usability of banking websites and iPad apps, with a strong focus on transaction interfaces.

Below, is our most recent usability study (released last fall) titled User Insights: iPhone Brokerage Apps. In this study, Corporate Insight’s User Research team conducted small-scale usability tests on iPhone apps offered by Charles Schwab, E*TRADE, Fidelity, and Merrill Lynch focusing on design and core features like trade order entry and stock quotes.

Brokerage iPhone apps: Examining the Mobile User Experience

If you would like to be notified when our new User Insights Banking study becomes available or if you are interested to learn more about Corporate Insight’s User Research Services, contact Alan Maginn, Director, User Research at 212.832.2002, ext. 116 or amaginn@corporateinsight.com.

For more great slide decks featuring our latest research, make sure to visit the Corporate Insight SlideShare Page.