The customer experience has been the basis of Corporate Insight’s competitive intelligence research since our founding. CI’s User Experience (UX) Research practice performs custom studies to gather deeper, actionable user insights. We employ a variety of techniques to help our clients better understand their customers, and refine products that their customers will use and love.
We perform user research to identify customer needs, pain points, and opportunities for digital interfaces. We have several methods at our disposal, and work with our clients to determine the best approach based on their objectives. Our approach is flexible to ensure that research findings are meaningful in the fluid environment of digital business.
Additionally, with ongoing, behind-the-login access to most financial services and healthcare sites, we can add deeper competitive insights to custom user studies.