PNC Bank continues to offer innovative ways to learn about its Christmas Price Index (CPI), a 32-year tradition that shows the current costs of all the gifts featured in “The 12 Days of Christmas.” The price index measures changes in prices in an imaginative way by combining consumer trends with a holiday theme to teach basic economic lessons.
Last year, the firm featured 12 stories via video with a focus on returning “The 12 Days of Christmas” to popularity. This year, PNC is giving the price index a physical home by offering a “gingerbread branch” for three days from December 4-6. The life-size gingerbread bank will be made out of real gingerbread and will find a home in Penn’s Landing, Philadelphia. Cocoa, cookies and a gingerbread-covered ATM await visitors. For those who will not have the opportunity to see the life-size gingerbread bank, the firm plans to upload a 360-degree virtual tour.
A PRNewswire press release mentions that the CPI is valued at $34,130.99 for 2015, which is only $198 more than last year. Nine of the 12 items maintained costs from the previous year. The press release also highlights that certain items, like golden rings, have stayed the same price, even with a drop in the value of gold as a commodity. However, other trends are emerging, such as a housing price increase, which resulted in a higher pear tree cost (as the tree “houses” the partridge).
In addition to the branch pop-up this weekend, the firm produced a colorful and interactive sitelet for this year’s index. Customers can view the gingerbread branch’s hours, take the virtual tour and explore the index online. Viewers can browse the price index by gift or by year. For customers who do not want to miss out on the holiday cheer, PNC includes a calendar alert option and a daily countdown until the opening of the gingerbread branch. For now, users should note that on the first day of Christmas, one partridge in a pear tree would cost them $214.99 in 2015.
PNC Price Index – Cost of One Partridge in a Pear Tree