Wells Fargo recently launched a Card Design Studio Facebook app encouraging customers to create debit/credit card photos and invite their friends to vote for their favorite. The service is an extension of the firm’s existing private site Card Design Studio that has allowed clients to customize their card images online, fee-free, for some time. With this app release, Wells Fargo breaks new ground becoming the firstBank Monitor or Credit Card Monitor firm to offer card customization capabilities on Facebook and the ability for clients to solicit the opinion of non-client Facebook friends during the customization process.
Users must first add the Card Design Studio app to their existing Facebook account. Then they may select images from their uploaded Facebook photos or the firm’s image library. New images may also be uploaded by the user. After selecting two photos, they are posted to the user’s Facebook wall as well as their friends’ walls to kick off the voting process.
After the Vote
Once the votes have been cast, the firm will send an email to the user containing the results as well as a “tracking key.” If the user wants to go ahead and add the image to their card, they can login to their Wells Fargo banking account and enter the tracking key in the private site Card Design Studio. An order can then be placed for a new customized card.
By expanding the Card Design Studio to Facebook and allowing clients to ask their friends for help, Wells Fargo had added a dose of fun to their card customization experience. What’s most interesting is that the app integrates crowd sourcing into the experience, allowing a client’s friends to shape their account even if those friends are not currently with the firm. Interestingly, non-clients may also download and use the app. This serves as an effective way to increase engagement with prospects. Given the popularity of social media, It remains to be seen if other firms will follow Wells Fargo’s example and offer new ways for clients to leverage their personal social networks.