Experience Benchmark: Advisor Website

We dig deep into the advisor website experience, providing comprehensive gap analysis, actionable best practices and tailored recommendations.

Advisor Website Experience Benchmark target platforms

Clients can create a custom-made list of leading industry competitors for inclusion in our benchmarking audits. Using our extensive network of panelists, we provide an unparalleled assessment of the financial advisor digital experience

Deep Dives into Framework Categories

From Business-Building Resources to Account Servicing, our benchmarking audit analyzes firms within four framework categories, 21 sub-categories and over 120 attributes

Advisor Website Experience Benchmark Deliverables


Importance Ratings

We weight each category, sub-category and attribute according to proprietary surveys that determine the importance of each feature to actual advisors


Benchmarking Data

Firms receive scores on a four-point scale for every category, sub-category and attribute, identifying strengths and weaknesses for you and your competitors


Peer Gap Analysis

Illustrates the gap between the client and the average for all firms, stacked by strength to weakness


Tailored Recommendations

We prioritize enhancements to the advisor website experience by drawing from industry best practices and audit performance

Project Scope & Timeline


  • Updates – Build in quarterly or semi-annual updates that track progress, highlight new features
  • Analyst support – Receive ongoing access to our analysts throughout the engagement
  • Receive tailored recommendations with competitor best practice examples
  • Segment survey data by demographics

Software Customization

  • Create custom reports with our proprietary audit software, including head-to-head comparisons and altered weightings to reflect different user types in any combination of categories
  • See analyst commentary for grading justification, and review our grading criteria

Get an edge with a Advisor Website Experience Benchmark

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