Bank Experience Benchmarks:

The Bank Experience Benchmarks evaluate the web and mobile platforms of 18 leading deposit account providers using a rigorous framework that covers the full customer and prospect digital experience. The assessments reveal how banks’ digital experiences rank in the competitive landscape overall and across various categories of evaluation.


Deep Dives into All Areas of the Digital Experience

Our website and mobile benchmarking frameworks each consist of a comprehensive set of categories, subcategories and attributes covering the full digital experience. These include:

  • Account Information
  • Account Servicing
  • Profile & Settings
  • Support
  • Design & Navigation
  • Prospect Experience
  • Money Movement

Experience Benchmark Competitor Set

  • Ally
  • Bank of America
  • BMO
  • Capital One
  • Charles Schwab
  • Chase
  • Citi
  • Citizens Bank
  • Discover
  • Fifth Third
  • Huntington Bank
  • PNC
  • SoFi
  • TD Bank
  • Truist
  • USAA
  • U.S. Bank
  • Wells Fargo

Bank Experience Benchmark Components


Importance Weightings

We conduct an annual survey of over 1,000 users to understand their digital preferences and behaviors. Survey results are used to assign importance weightings to all aspects of the Experience Benchmark frameworks.


Benchmarking Data

Firms receive a rank versus their competitors (from 1 to 18) and score (from 1 to 100) for their overall platform and for every category in the framework. The data shows clients their relative strengths and weaknesses versus competitors.


User Research

We perform expert reviews of key digital journeys that clients typically perform on their bank websites and mobile apps (e.g., move money, check account balance). These reviews impact firms’ scores in most assessment categories.


Best Practice Learnings

We highlight industry best practices within each category of assessment, offering concrete examples and screenshots. Clients can use these learnings for inspiration as they build their digital roadmaps.

Custom Experience Benchmark

Tailored Research

CI’s Custom Experience Benchmark provides clients with an exceptionally deep assessment, with the opportunity to tailor the research specifically to meet their needs and preferences. With this service, clients can unlock the full potential of the benchmarking data, enabling them to make informed decisions, achieve their goals and stay ahead in an increasingly competitive landscape.

Custom Deliverables

  • Detailed report with performance commentary and actionable recommendations to improve the client’s digital platforms
  • Gap analysis for every category, identifying the platform’s strengths and weaknesses
  • Industry best practice examples and competitor screenshots for each category and subcategory
  • Executive presentation with performance analysis and top recommendations

Transform your digital offerings with the Bank Experience Benchmarks

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