Experience Benchmark: Property & Casualty Insurance

The P&C Digital Experience Benchmark evaluates the digital experience of 18 leading insurers. Prioritize digital investments with objective market intelligence and real policyholder expectations.
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See the Whole Landscape. Know Where You Stand.

Today’s organizations face rapidly evolving expectations, internal biases, and limited visibility into competitor experiences—it’s hard to improve your digital platforms. Meanwhile your competitors are building game-changing features behind login walls while you’re analyzing their marketing sites.

Experience Benchmarks show you where you lead, where you lag, and where to invest next. Turn competitive insights into actionable CX priorities with clear visibility into the trends shaping customer expectations in your industry.

Deep Dives into All Areas of the Digital Experience

Our P&C insurance benchmarking framework uses a comprehensive set of categories, subcategories and attributes covering the full digital experience across platforms. See where you stand and where to invest next in:

  • Account Information
  • Mobile
  • Account Servicing
  • Design & Navigation
  • Profile & Settings
  • Support
  • Prospect Experience

Experience Benchmark Competitor Set

  • Allstate
  • American Family
  • Amica
  • Automobile Club of Southern California
  • Auto-Owners Insurance
  • Chubb
  • CSAA
  • Erie Insurance
  • Farmers
  • GEICO
  • Liberty Mutual
  • Mercury Insurance
  • Nationwide
  • Progressive
  • State Farm
  • The Hartford
  • Travelers
  • USAA

Property & Casualty Experience Benchmark Deliverables

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Competitive Rankings

Compare leading insurers overall and within each category, sub-category and attribute, all according to proprietary surveys that determine the importance of each feature to real policyholders.

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Real Experience Evaluations

Review authenticated policyholder site journeys that organizations don't publicly show. Identify gaps and opportunities in your own digital experience.

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User-Driven Insight

Understand the priorities and user expectations that drive policyholder satisfaction, with proprietary survey data and expert UX reviews of each platform.

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Strategic Guidance

Real user journeys, expert analysis, and survey insights that show you the investments that will improve your competitive position.

Get an Edge with a Digital Property & Casualty Experience Benchmark

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Need More? Custom Competitive Benchmarking in Any Industry

A customized digital roadmap for better strategic investment. See how your platform compares to competitors, discover your strengths, and uncover the highest-value improvement areas to boost your competitive standing. 

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Benchmarking Tailored to Your Needs

Discover exactly where to invest for the biggest impact on your digital experience. A custom Experience Benchmark compares your firm’s platforms against your top competitors, for actionable answers to your biggest strategic questions. Available for any of the industries we serve.

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