Corporate Insight President Mike Ellison wrote a column for CMSWire on gamification and the customer experience:

The trend according to data (more on that in a bit) is clear: gamification is not just a fleeting buzzword but a foundational element in building a compelling customer experience. Its ability to drive engagement, foster loyalty and encourage positive behavior change is particularly pertinent as businesses strive to stand out in crowded marketplaces.

For customer experience leaders, the adoption of gamification signifies a move toward more interactive and rewarding consumer journeys. By aligning gamified experiences with customer expectations and preferences, businesses can unlock new dimensions of customer engagement and satisfaction. It’s crucial for customer experience leaders to note the broader implications. Gamification’s success in driving enthusiasm and engagement in various domains underscores its potential as a versatile tool in the customer experience toolkit.

See the full article on gamification here.