Competitive benchmarking unlocks the insights required to present a best-in-class digital user experience for your customers

Identify strengths, weaknesses and opportunities for improvement with a competitive benchmarking assessment of a firm’s digital platforms versus those of their competitors with our Digital Audits. Firms use this service to understand how their capabilities measure up against their peers, as well as to set development priorities, educate business partners and vendors, secure funding for necessary improvements and deliver a better user experience.

Our competitive benchmarking covers all aspects of a firm’s public and authenticated customer web and mobile platforms are evaluated including design, functionality, navigation and usability across hundreds of attributes. An overall score is provided along with scores for individual features across all evaluated firms. Your digital platforms can be enhanced with our easy-to-understand gap analysis charts and actionable recommendations.

Get valuable comparisons into what your competition is doing with their digital user experience with these essential insights

Competitive benchmarking and customer demographics

See how your digital interfaces compare to your competitors. Start with identifying your gaps, strengths and opportunities to set in motion a best-in-class digital user experience.

Tailored, actionable recommendations

Reimagine your user experience with unbiased data-driven analysis of competitive user interface features.

Customer preference scoring

Establish a strategic roadmap for your firm by uncovering areas of opportunity for your digital customer interfaces.

Comprehensive executive summary

Create a true competitive advantage by leveraging findings revealed through competitive benchmarking from our expert research analysts.

Our newest featured sector:

Commercial banking presents a unique challenge, with a wide range of users in different roles, all with diverse use cases. The Commercial Bank Digital Audit identifies strengths, weaknesses and areas for improvement with competitive benchmarking. From CFOs and treasury managers to payroll and compliance, we decipher qualitative user needs and journeys to determine importance weightings for each audit attribute, sub-category and category via in-depth interviews, customer surveys and user testing. Dig deep into the commercial banking experience on all digital platforms including authenticated websites, connectivity portals, mobile apps and wearables.

We regularly add new sectors to our research as clients seek unbiased, competitive benchmarking.

Our current sectors of focus include:

  • Advisor Digital Experience
  • Credit Card Digital Experience
  • Commercial Bank Digital Experience
  • Digital Advice Investor Experience
  • Health Plan Member Experience
  • Online Brokerage Experience
  • Personal Banking Digital Experience
  • Property & Casualty Insurance Experience
  • Retirement: Defined Contribution Plan Participant Experience
  • Retirement: Defined Contribution Plan Sponsor Experience
  • Small Business Banking Experience
  • Traditional Brokerage Digital Experience

Gain an edge with competitive benchmarking from our Digital Audits

    Get in Touch