Experience Benchmark: Credit Card
Our comprehensive benchmarking and gap analysis of the credit card digital experience offers tailored recommendations, comprehensive gap analysis and actionable best practices.
Credit Card Experience Benchmark target platforms
Clients can create a custom-made list of leading industry competitors for inclusion in our benchmarking audits. Using our extensive network of panelists, we provide an unparalleled assessment of the prospect and cardholder digital experiences.
Deep Dives into Framework Categories
From Payments and Rewards to the Prospect Experience, our benchmarking audit analyzes firms within eight framework categories, 32 sub-categories and over 145 attributes.
Credit Card Deliverables
Importance Ratings
We weight each category, sub-category and attribute according to proprietary surveys that determine the importance of each feature to actual advisors.
Benchmarking Data
Firms receive scores on a four-point scale for every category, sub-category and attribute, identifying strengths and weaknesses for you and your competitors.
Peer Gap Analysis
Illustrates the gap between the client and the average for all firms, stacked by strength to weakness.
Tailored Recommendations
We prioritize enhancements to the advisor website experience by drawing from industry best practices and audit performance.
Project Scope & Timeline
Features
- Updates – Build in quarterly or semi-annual updates that track progress, highlight new features
- Analyst support – Receive ongoing access to our analysts throughout the engagement
- Receive tailored recommendations with competitor best practice examples
- Segment survey data by demographics
Software Customization
- Create custom reports with our proprietary audit software, including head-to-head comparisons and altered weightings to reflect different user types in any combination of categories
- See analyst commentary for grading justification, and review our grading criteria