Credit Card Research Services

Improve card holder engagement and track digital best practices from leading credit card industry innovators.

The Credit Card Research Services monthly subscription gives you a first-hand look at the online user experience for card holders and prospects.

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How Credit Card Research Services Give You an Edge

Credit Card Research Services tracks the online user experience from leading credit card issuers, offering our subscribers survey-backed qualitative analysis of the industry. Our research examines the full prospect and card holder experience, covering topics such as account information, transactions, digital tools and customer service.

As payment methods and card management features rapidly evolve, a subscription with Credit Card Research Services helps you stay ahead of the field. We identify the ways innovators attract new customers, engage existing cardholders and unveil new digital tools and capabilities. Our research team leverages our decades of digital experience, established UX best practices and our diverse panel of card holders to help firms provide standout online experiences.

The Value in Our Deliverables for Credit Card Research Services

Best Practice Reports

Our monthly reports examine key aspects of the online card holder and prospect experiences at leading card issuers. These reports benchmark industry leaders with point-by-point ratings and suggest best practices to help you improve your company’s offerings. We also provide a slide deck summarizing best practices and industry leaders for easy sharing within your organization.

Digital Strategy Updates

Keep your finger on the pulse of the credit card industry with biweekly updates that track all changes to your competitors’ digital experiences as they happen. Leveraging our team of card holder panelists, we review changes in real time, showing our subscribers the latest enhancements to design, online resources, marketing practices and transactional capabilities.

Competitor Capabilities Tracking

Whether you need a point-by-point comparison of the personal credit card industry across hundreds of categories or full videos of competitors’ authenticated site capabilities, we have you covered. Discover which firms offer each feature and watch videos to see how these capabilities change over time.

Custom Analyst Support

We provide personalized support from our dedicated Credit Card Research Services team to help you dig deeper into your competition. Have an ad-hoc question about a competitor’s card holder experience? We’re here to give you an edge.

Credit Card Monitor: Competitive Research Report – Transaction History

Transaction history is a core element of the consumer credit card website, offering customers a dynamic and detailed view of all activity. In fact, 88% of respondents in our 2019 Consumer Credit Card Survey ranked website transaction history and statements as “very important” or “extremely important,” behind only two other attributes: website security and balance information.

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Success story

A Credit Card Research Services subscriber leveraged our research to enhance its rewards platform…
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Bank and Cards Industry Insights

De-Mystify Credit Card Rewards Points for a Better User Experience

Credit card holders want to know how their rewards points are calculated.

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Credit Card Website Benchmarking Highlights Firms Can Improve their Account Servicing and Rewards Interfaces

Corporate Insight’s recent survey of 1,884 consumer credit card holders gathered insights into their expectations, behaviors, preferences and satisfaction rates with their card issuers. Our benchmarking Audit service indicates that even leading card issuers have room for improvement if they want to deliver compelling digital experiences to card holders.

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0 Comments8 Minutes