Health Plan Research Services
Improve the digital member experience and track best practices and innovations.
The Health Plan Research Services monthly subscription gives you a first-hand look at the digital member experiences from leading health insurers.
How Our Health Plan Research Services Give You an Edge
Health Plan Research Services provides an unprecedented view of the digital member journey, revealing actionable strategies needed to prepare for a volatile future. Our survey-backed research gives you an edge on the competition amid escalating technology disruption and rising demands of member consumerism. Rapid innovations in telehealth and online tools herald big changes for members, and we’re here to help you navigate toward stability.
The Value in Our Deliverables for Health Plan Research Services
Best Practice Reports
Our monthly reports examine key aspects of the digital member experience at leading health plans. These reports benchmark industry leaders with ratings that assess best practices and critique technological aspects of the member experience.
Digital Strategy Updates
Keep your finger on the pulse of the digital member experience with monthly updates that track all changes on leading insurer platforms as they happen. Leveraging our team of researchers and member panelists, we review changes in real time, showing our subscribers the latest updates to member platforms including chat centers, rewards programs and quote tools.
Competitor Capabilities Tracking
Whether you need a point-by-point comparison of the digital member experiences across hundreds of categories of competitors’ authenticated capabilities, we have you covered. Our detailed matrices allow you to understand how leading platforms stack up against each other by each capability offered as well as how they have changed over time.
Custom Analyst Support
We provide personalized support from our Health Plan Research Services team to help you dig deeper into our research. Have an ad-hoc question about a competitor’s platform? We’re here to give you an edge.
Health Plan Monitor Competitive Research Report – Individual Plan Quote Tools
It is essential for firms to prepare online prospects shopping for a health plan online by providing easily findable, accurate and digestible educational information. Health insurance quote tools go beyond the scope of traditional educational resources like product pages, articles and videos by allowing prospects to get a realistic picture of health plans.
Success story
A Health Plan Research Services subscriber wanted to know how it could close competitive gaps with other leading health insurers in its digital member experience..
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