Tracking the Digital Arms Race in Health System Competition
Corporate Insight’s 2025 Health System Digital Strategy Evolution report tracks more than 500 digital and content changes across 26 major health systems over 11 months, from November 2024 through September 2025. Drawing on authenticated access to real patient portals alongside public site monitoring, the report follows how organizations including Duke Health, Intermountain Health, Cleveland Clinic and Hackensack Meridian Health moved from reactive, compliance-driven updates toward coordinated, multi-quarter strategies aimed at patient acquisition and retention.
The report covers the shift to passwordless portal authentication, the move from compliance-oriented financial disclosures to pre-login cost estimators, the rapid growth in specialty and rare-condition content, and the gap between how often organizations talk about AI and how often they actually deploy it. It also flags which capabilities have plateaued, such as homepage redesigns and post-pandemic virtual care buildouts, and closes with predictions for how digital strategy will develop through 2026, including where specialty positioning and portal experience are headed next.
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