Discover best practices for how firms present home delivery prescription ordering capabilities on their member sites and third-party prescription benefits managers (PBMs)
Learn how firms enable Medicare members to manage their prescription delivery online, from requesting new prescriptions to refilling and renewing
This Medicare Monitor Report evaluates how firms in our coverage group present home delivery prescription, and we analyze best practices, including:
•  Limit healthcare jargon where possible
•  Keep a focus on price in the prescription ordering process
•  Incorporate more white space and organizational elements to the prescription pages
•  Add additional drug information and comparison view on prescription ordering results
•  Provide centrally located platforms findable via prominent key links
During the last week of March 2021, mail order prescriptions grew 21% compared to the same time in 2020. Indeed, amid pandemic-related stay-at-home orders, many brick-and-mortar organizations have begun encouraging mail delivery for prescriptions. Since Medicare users often take more prescription medications than their younger counterparts, mail order prescriptions can provide them with a better user experience by eliminating the need to travel to a pharmacy and wait in line. This Medicare Monitor Report evaluates how firms in our coverage group present home delivery prescription ordering capabilities on their member sites and third-party prescription benefits managers (PBMs).
Firms offer the ability to requests new prescriptions, transfer current retail prescriptions to home delivery, refill medications and renew expired prescriptions. Some firms integrate their pharmacy experience into the member site, while others rely on third-party tools. This report covers CVS Caremark, Express Scripts, OptumRx, Prime Therapeutics and in-house platforms—three of which Corporate Insight conducted user testing on in June 2021.
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