Boost User Satisfaction with Custom UX Research Solutions
UX research that leverages expert qualitative analysis to uncover customer needs and pain points at every stage of development. Get actionable answers for your design and usability questions to improve user satisfaction and increase adoption rates.
Industry Leaders Rely on Corporate Insight Research
78%
of Fortune 100 companies in financial services and healthcare rely on CI’s research.
750,000
digital journeys examined annually—from login to logout, our team tracks the authentic experience.
30+
years working with leaders across industries to improve their customer experiences.
From Setup to Insights: A UX Team That Handles It All
Today’s organizations face rapidly evolving user expectations, internal biases, and limited visibility around the experiences that actually boost user satisfaction—it’s hard to act with confidence when it comes to improving your digital platforms.
Our user experience research gives you answers at every stage of development. From early discovery and prototype testing to design refinement and product validation, our team can manage every stage of user testing to deliver clear, actionable results.
Get Actionable Insights Tailored to Your Needs
UX Research
Respondent Recruitment
Find the right respondents for your needs with custom screener surveys, trusted recruiting partners, and a broad reach, from everyday consumers to specialized professionals.
Testing Lab
Test concepts and perfect products at our Midtown Manhattan usability lab, offering a convenient, flexible setup for diverse testing methodologies across all your development stages.
Moderating and Analysis
Get action-oriented analysis and reporting to inform project decisions, from moderators trained in UX-focused qualitative interviewing, backed by digital experience experts in your industry.
User Interviews
Discover user behaviors, perceptions, and decision drivers with in-depth interviews that reveal the opportunities for your organization to deliver superior experiences and capture market share.
Usability Testing
Validate flows and improve UX performance with structured, facilitator-led sessions designed to reveal how real-world users navigate your digital platforms to perform critical activities.
Intelligence To Power Product Managers Digital Teams Marketers Competitive Intelligence Strategy Sales Your Whole Organization
From product and digital to strategy, sales, and marketing, CI delivers the insights each team needs to make smarter decisions, outpace competitors, and create better customer experiences. Our research has no seat licenses, so everyone in your organization can benefit. Read our case studies to see how our UX research can transform your digital experiences.
Brokerage Firm Improves Onboarding Experience
A leading brokerage firm engaged CI to better understand onboarding processes. The firm wanted to improve its new customer experience to ensure it was setting clients up for success when beginning a relationship with the firm.
CI recruited participants to set up brokerage accounts at competitor firms, documenting all first-30-day communications from this competitor set. Our team of UX and brokerage analysts identified key messaging differences in email and interstitial login notifications.
Armed with these data-driven UX insights, the brokerage firm improved its own onboarding user experience, including a revamped welcome email that clearly outlines next steps, provides an onboarding checklist, and highlights tools to support early engagement.
Leading Firm Enhances Security without Adding Friction
A leading brokerage firm sought outside help to assess its security practices relative to competitors. It wanted to understand how to reassure customers nervous about recent high-profile data breaches without adding login friction.
The firm employed CI to examine the security practices from 12 leading firms across web, mobile and live CSR to document the authentication methods prior to, at, and after login. CI later expanded the study to include out-of-industry examples from Amazon and Google to demonstrate best practices from leading tech firms.
The client gained actionable recommendations to enhance security without creating unnecessary friction for users, including the introduction of push notifications on mobile devices for 2FA logins or login recovery, as well as in-app voice authentication that doesn’t require a call to a CSR.
Top U.S. Bank Grows with Expanded Spanish Language Options
A leading U.S. bank observed a two-year decline in its online deposit product sales at the same time that calls to its Spanish-speaking customer service line jumped.
CI conducted an extensive competitive analysis of Spanish language availability and capabilities across the websites and apps of top competitors, including cutting-edge interactive elements like chatbots and virtual assistants.
This competitive intelligence research empowered the bank to improve its product roadmap and accelerate the delivery of improved Spanish experiences, allowing Spanish speakers to self-service without calling customer service and ending the bank’s deposit product sales decline.
Health Insurer Boosts Mobile Engagement with Enhanced Homescreen
A leading health insurer sought to enhance its mobile app experience to better serve members and improve functionality, engagement and usability, and boost its competitive standing.
CI conducted a comprehensive evaluation of the insurer’s mobile app as part of our annual Health Plan Experience Benchmark, which assesses leading health plan apps across eight categories and over 120 attributes.
Following our benchmarking recommendations, the client implemented claim details on the homescreen, leading to streamlined navigation and a 40-second improvement in member click-through rate.
See How Your Digital Experience Compares
Understanding how your digital experiences perform in the real world is the first step toward improving your user experience, customer satisfaction, and competitive positioning.
Connect with our team to discuss your goals or explore a sample of our research to see the insights we provide leading organizations every day.
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