The Mobile Brokerage Audit enables our clients to take a high-level view of the entire competitive landscape to understand how their firm’s mobile platform fares against competitors across all major mobile capabilities, like account information, research and trading. At the same time, it allows clients to take an up-close look at individual features, like account balance information, stock research or mutual fund order entry, to understand the strengths and weaknesses in their own offering.
To learn more about the Mobile Brokerage Audit and how our service can help improve your mobile experience, please contact Aaron Granuel at 646-887-3235 or firstname.lastname@example.org.
Mobile Brokerage Audit Methodology
The Mobile Brokerage Audit features weighted scores that reflect the results of a large-scale survey of 1,500 brokerage website and mobile users conducted in November 2017. This survey – the sixth we have conducted since 2003 – gathered consumer input regarding the web and mobile features and services that matter most to different investor segments. The results help establish importance weightings that we apply to all Audit scores, reflecting the preferences of different consumer demographic groups.
The Mobile Brokerage Audit covers seven categories, which are further broken down into 33 sub-categories and 115+ individual attributes. Our current framework consists of the following categories and sub-categories: