Brokerage Mobile Audit

The Mobile Brokerage Audit enables our clients to take a high-level view of the entire competitive landscape to understand how their firm’s mobile platform fares against competitors across all major mobile capabilities, like account information, research and trading. At the same time, it allows clients to take an up-close look at individual features, like account balance information, stock research or mutual fund order entry, to understand the strengths and weaknesses in their own offering.

To learn more about the Mobile Brokerage Audit and how our service can help improve your mobile experience, please contact Grace Lei at 646-929-5148 or glei@corporateinsight.com.

Mobile Brokerage Audit Methodology

Audit Weightings
The Mobile Brokerage Audit features weighted scores that reflect the results of a large-scale survey of 1,500 brokerage website and mobile users conducted in February 2016. This survey – the fifth we have conducted since 2003 – gathered consumer input regarding the web and mobile features and services that matter most to different investor segments. The results help establish importance weightings that we apply to all Audit scores, reflecting the preferences of different consumer demographic groups.

Audit Categories
The Mobile Brokerage Audit covers seven categories, which are further broken down into 33 sub-categories and 115+ individual attributes. Our current framework consists of the following categories and sub-categories:

  • Account Information
    • Account Aggregation
    • Account Alerts
    • Account Balances
    • Account Documents
    • Account History
    • Account Integration
    • Account Performance
    • Account Positions
  • Account Servicing
    • Account Opening
    • Customer Service Email
    • Help & FAQs
    • Self–Servicing
    • User Authentication
  • Cash Management
    • Bill Pay
    • Funds Transfers
    • Mobile Deposit
  • Design & Navigation
    • Customizability
    • Navigation
    • Overall App Design
    • Supported Devices
  • Quotes, Charts & Watch Lists
    • Charts
    • Option Chains & Quotes
    • Stock, Fund & Index Quotes
    • Watch Lists
  • Research, Alerts, News & Screeners
    • Alert Management & Platform
    • Market Alert Types
    • News
    • Research
    • Screeners
  • Trading
    • Options
    • Order Entry Interface
    • Mutual Funds
    • Stocks/ETFs