Unbiased Insight for Better Healthcare Experiences
Independent, real-world research tailored to healthcare organizations. Benchmark performance, uncover patient friction, and prioritize the improvements that drive engagement, trust, and better health outcomes.
Leading Healthcare Organizations Trust Corporate Insight
78%
of Fortune 100 companies in financial services and healthcare rely on CI’s research.
750,000
digital journeys examined annually—from login to logout, our team tracks the authentic experience.
30+
years working with leaders across industries to improve their customer experiences.
Understand What’s Driving Engagement and What’s Holding It Back
Healthcare organizations face growing pressure to deliver digital experiences that help members and patients navigate complex decisions. Across health plans, health systems, Medicare, and pharmacy, Corporate Insight provides the research and competitive intelligence that leaders need to understand how their digital experiences perform, and how to improve the journeys that matter most.
What are competitors building behind login walls? How do you prove ROI for million dollar platform investments? Which features actually drive user satisfaction?
Which features actually drive user satisfaction?
What are competitors building behind login walls?
How do you prove ROI for million-dollar platform investments?
Monitor Subscription Research
Ongoing Competitive Intelligence
Stay ahead of evolving digital experiences across health plans, health systems, pharmacy platforms, and Medicare organizations. Our subscription research tracks competitor capabilities and platform changes providing timely insights to guide digital strategy and prioritize improvements.
Monitor Research available for:
Experience Benchmarks
Annual Competitive Rankings
Understand exactly how your digital experience compares. Our healthcare benchmarks evaluate your website and mobile experiences against key competitors, revealing where you lead, where you lag, and where improvements will have the greatest impact on member and patient engagement.
Benchmarking available for:
Custom Research Services
Tailored Strategic Projects
When healthcare leaders face complex digital experience questions, Corporate Insight delivers tailored research that provides clear answers. Our team combines competitive intelligence, customer insight, and industry expertise to guide confident strategic decisions.
UX Research
User-Centered Design Insights
Understand how real patients and members interact with your digital experiences. Our UX research uncovers usability challenges, behavioral patterns, and unmet needs helping teams design more intuitive, accessible, and engaging digital journeys.
Quantitative Research
Consumer Sentiment & Market Research
Measure how patients and members perceive your digital experiences, and what drives their satisfaction and engagement. Our quantitative research provides statistically robust insights that guide product decisions and experience improvements.
Proven Impact for Healthcare Organizations
30%
faster prioritization of digital initiatives
2-3x
increase in feature adoption after redesign
90%
clients renew Monitor subscriptions
Intelligence To Power Product Managers Digital Teams Marketers Competitive Intelligence Strategy Sales Your Whole Organization
From product and digital to strategy, sales, and marketing, CI delivers the insights each team needs to make smarter decisions, outpace competitors, and create better experiences. Our research has no seat licenses, so everyone in your organization can benefit. See how our research powers your teams.
Health Insurer Boosts Mobile Engagement with Enhanced Homescreen
A leading health insurer sought to enhance its mobile app experience to better serve members and improve functionality, engagement and usability, and boost its competitive standing.
CI conducted a comprehensive evaluation of the insurer’s mobile app as part of our annual Health Plan Experience Benchmark, which assesses leading health plan apps across eight categories and over 120 attributes.
Following our benchmarking recommendations, the client implemented claim details directly on the homescreen and streamlined navigation, leading to a 40-second improvement in member click-through rate and an advancement from 6th to 3rd place in the benchmark rankings.
Medicare Insurer Benchmarks and Strengthens Public Site
A leading health insurer sought to evaluate how its Medicare public website compared to key competitor sites, suspecting that key experience gaps existed in common user journeys.
CI conducted a qualitative competitive analysis of Medicare public sites across five major health insurers. We captured user flows for 19 common tasks, combining journey evaluations, competitive benchmarking, and best practice reviews.
The client used our actionable roadmap to confirm their competitive strengths in payment, mail-order prescriptions, and forms, as well as identify gaps in drug cost tools and over-reliance on PDFs. The organization followed CI’s seven key recommendations to create a leading public site experience.
Digital Team Improves Live Chat and VAs to Reduce Call Volume
A leading health insurer needed to evaluate and improve its member-facing digital support tools—specifically its live chat and virtual assistant (VA) capabilities—to stay competitive with peers.
CI evaluated chatbots, live chat capabilities and overall user experiences from six health insurer competitors, focusing on three common member tasks: checking plan details, querying claim status, and requesting ID cards.
The insurer used our evidence-based roadmap to prioritize improvements and competitive opportunities with seamless live chat integration, shorter agent connection times, and more contextual guidance, reducing call volume and boosting the overall digital member experience.
Health Insurer Revamps Login with Cross-Industry Inspiration
A top health insurer sought to evaluate and strengthen its member login experience amid growing pressure to balance frictionless access with robust account security.
CI conducted a comprehensive login experience analysis covering 13 firms across health insurance and out-of-industry verticals, including financial services, health systems, and digital pharmacies. We found opportunities in passwordless login and pre-login capabilities, drawing on examples from Robinhood, Kaiser Permanente and Banner Health, that would make the organization an industry leader in login.
The health insurer reimagined its member authentication journey and improved login success, relying on CI’s key findings across healthcare and financial services.
See How Your Digital Experience Compares
Understanding how your digital experiences perform across the healthcare industry is the first step toward improving member engagement, patient satisfaction, and competitive positioning.
Connect with our team to discuss your goals or explore a sample of our research to see the insights we provide healthcare organizations every day.
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