Today’s organizations face rapidly evolving expectations, internal biases, and limited visibility into competitor experiences—it’s hard to improve your digital platforms. Meanwhile your competitors are building game-changing features behind login walls while you’re analyzing their marketing sites.
Experience Benchmarks show you where you lead, where you lag, and where to invest next. Turn competitive insights into actionable CX priorities with clear visibility into the trends shaping customer expectations in your industry.
Our health plan benchmarking frameworks include a comprehensive set of categories, subcategories and attributes covering the full digital experience. See where you stand and where to invest next in:
Compare leading organizations overall and within each category, sub-category and attribute, all according to proprietary surveys that determine the importance of each feature to real members.
Review authenticated member site journeys that organizations don't publicly show. Identify gaps and opportunities in your own digital experience.
Understand the priorities and user expectations that drive member satisfaction, with proprietary survey data and expert UX reviews of each platform.
Real member journeys, expert analysis, and member insights that show you the investments that will improve your competitive position.
A customized digital roadmap for better strategic investment. See how your platform compares to competitors, discover your strengths, and uncover the highest-value improvement areas to boost your competitive standing.
Discover exactly where to invest for the biggest impact on your digital experience. A custom Experience Benchmark compares your firm’s platforms against your top competitors, for actionable answers to your biggest strategic questions. Available for any of the industries we serve.