CI WRITTEN NAME

Life Insurance Research Services

Improve client engagement and track digital best practices and innovations in life insurance.

Life Insurance Monitor gives you an authentic look at how leading firms use websites and mobile devices to engage policyholders and financial professionals.
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How Life Insurance Monitor Gives You A Competitive Edge

Life Insurance Monitor tracks the digital experiences of leading life insurance firms across web and mobile, offering our subscribers an in-depth analysis of the industry from the authentic client and advisor perspectives. Our research examines the public, policyholder and advisor websites, covering policy management, bill pay, tools and calculators, product information, mobile capabilities and apps, social media strategies, educational content and wellness programs. As the life insurance industry adapts to disruption from insurtech startups and consumer price misconceptions, a Life Insurance Monitor subscription helps our subscribers stay ahead of the field. We track the digital positioning of top-selling products and direct-to-consumer offerings, as well as educational materials for prospects and sales tools for advisors. Our research team leverages decades of digital experience, established UX best practices and our diverse panel of policyholders to help firms provide standout online client experiences.

Life Insurance Monitor Subscription Deliverables

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Competitive Analysis Reports

Monthly reports examine key aspects of the digital experience for life insurance firms. These reports benchmark industry leaders with rankings that assess best practices and critique aspects including usability, navigation and personalization.
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Biweekly Updates

Keep your finger on the pulse of the life insurance industry with biweekly updates that track all changes to your competitors’ digital experiences as they happen. Leveraging our team of panelists, we review public, policyholder and advisor site capabilities in real time, showing the latest revamps, new tools, and marketing campaigns as they happen.
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Competitor Capabilities

Whether you need a point-by-point comparison of the life insurance industry across hundreds of categories, or full videos of competitors’ policyholder and advisor site capabilities, we have you covered. Discover which firms offer each feature and watch videos to see how these capabilities function and change over time.
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Dedicated Analyst Support

Our dedicated team of life insurance analysts help you dig deeper into our research. Want a screenshot or have an ad-hoc question about a competitor’s behind-the-login experience? We’re here to give you an edge.
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Life Insurance Monitor: Competitive Research Report

Many consumers are turning to artificial intelligence (AI) as a tool to simplify insurance research; in fact, 36% of respondents have started using AI to help them understand insurance. This report examines how successfully Life Insurance Monitor coverage set firms structure their digital content for AI discoverability.

Access the sample Life Insurance Monitor report.

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What Our Clients Say

“Your analysts do an amazing job to support our team. Very responsive to ad hoc requests. Really value the partnership.”

“I have already used [CI’s research] to help build a new login experience and will continue to review the reports to understand how we stack up to our competitors and determine where we need to make enhancements and differentiate ourselves from the rest.​”

“I love the in-depth reports covering a particular capability. I love the ability to request competitor screenshots from CI.”

“I rate the Corporate Insight team 10 / 10. Experts in their field, and as a one-person team, having them as a resource elevates my own capabilities in so many ways. Grateful for the partnership.”

See the Corporate Insight difference

30 years of customer experience research. Trusted by 78% of the financial services and healthcare firms in the Fortune 100.
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Life Insurance Industry Insights

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How to Create the Best Life Insurance UX

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In-Depth: User Feedback Surveys Across Life, Annuity and P&C Insurance

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Insurance Trends for 2026: Key Takeaways from the SIR Annual Conference

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View All Industry Insights »

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