An article in Ignites discusses the changing landscape of direct channel sales, and quotes Corporate Insight analyst Jen Butler.


“Selling directly to investors is an attractive idea for firms that want more control and more revenue. But for many shops, maintaining a direct channel is easier said than done.

Last month, Janus Henderson announced it would reopen its direct channel to new investors starting in July, citing ‘shifts in the marketplace and with distribution models.'”

Many firms need to rethink their digital experience to attract direct investors, says Jennifer Butler, director of asset management research at Corporate Insight.”

Read more about the importance of the digital investment experience in Corporate Insight’s recent piece, Modernize the Asset Management Digital Experience to Encourage Engagement and Loyalty.

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