A new article from Ignites covers a BNY report on custody models and asset management in the age of AI, with insights from CI research manager Sam Fritsch:
However, custodians and asset managers making use of their data should tread carefully when it comes to AI use, said Sam Fritsch, asset management research manager at Corporate Insight. Nearly 60% of investors want no AI involvement in trades, according to Corporate Insight research. That suggests custodians need to be careful not to erode clients’ trust as they introduce more AI-powered services, she said.
“The trick is about competing on ease of use without harming the reputation that takes decades to establish,” Fritsch said. “That’s the key question for any digital customer experience: How do we remove friction without also wearing down trust?”
Read the full article on Ignites.
