Mobile Finance Research Services
Improve the mobile user experience and track best practices and innovations.
The Mobile Finance Research Services monthly subscription gives you a first-hand look at the mobile experiences from leading financial institutions across all popular devices.
How Our Mobile Finance Research Services Give You an Edge
Mobile Finance Research Services track the mobile user experiences from major banking, brokerage, credit card and wealth management firms, offering our subscribers an in-depth analysis of the industry from the user’s perspective. Our research examines the full prospect and client experience, covering mobile-optimized sites and apps across all popular devices, including iPhones, iPads, Androids and Apple Watch.
With an ever-growing percentage of web traffic on mobile devices, a subscription with Mobile Finance Research Services helps our clients stay ahead of the competition. We track the latest updates to mobile apps and websites as they roll out, noting design, usability, tools and capabilities. We use survey-backed research to identify pain points and improvement opportunities. Our research team leverages decades of digital experience, established UX best practices and our diverse panel of mobile users to help firms provide standout experiences.
The Value in Our Deliverables for Mobile Finance Research Services
Best Practice Reports
Our quarterly reports examine key aspects of the mobile user experience for leading financial firms. These reports benchmark industry leaders with ratings that assess best practices and critique aspects within the prospect and client experiences.
Digital Strategy Updates
Keep your finger on the pulse of the mobile experience with biweekly updates that track all changes to your competitors’ mobile offerings as they happen. Leveraging our team of mobile account panelists, we review changes in real time, showing our subscribers the latest app updates, mobile website enhancements and transaction capabilities.
Competitor Capabilities Tracking
Whether you need a point-by-point comparison of the financial industry’s mobile experiences across hundreds of categories or full videos of competitors’ authenticated app capabilities, we have you covered. Discover which firms offer each feature and watch videos to see how these capabilities change over time.
Custom Analyst Support
We provide personalized support from our dedicated team of Mobile Finance analysts to help you dig deeper into our research. Have an ad-hoc question about a competitor’s mobile offerings? We’re here to give you an edge.
Mobile Monitor: Competitive Assessment Report – Account Aggregation and Integration
App fatigue is a well-documented phenomenon; users typically spend nearly all their time on smartphones interactive with just 10 apps or fewer. By providing comprehensive account integration and extensive aggregation capabilities, firms can improve the changes that their apps become the primary financial hub for clients.
Success story
A Mobile Finance Research Services subscriber used our research to evaluate its mobile user authentication process…
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