Low fees are table stakes now, rather than the differentiator they once were. On asset manager websites, clarity is what actually separates firms.
Justin Suter breaks down what CI’s research on asset manager websites reveals about the advisor experience, and why having strong investment approach content isn’t the same as advisors being able to find it. Plus, Justin covers why treating a website like a product catalog undersells what it needs to do: market the firm and educate the advisor.
Justin Suter is the director of thought leadership at Corporate Insight.