76% of investors placed a stock trade on their brokerage’s mobile app in the last six months, versus 58% on web. But 24% of firms offer search in their app, compared to 62% on their website, even though 73% of investors call search important.
Justin Suter breaks down findings from CI’s newly completed Brokerage Experience Benchmark report, evaluating 21 leading platforms across web and mobile. Web experiences have largely plateaued. Mobile is where the real movement is, with an average 11-point gap between web and mobile scores on CI’s 100-point scale, and features like transfers, profile editing, and account applications finally landing on mobile after years on web-only.
Try it yourself: pull up your firm’s mobile app and see which web features are still missing.
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Justin Suter is the director of thought leadership at Corporate Insight.