Justin Suter, director of market engagement and thought leadership at CI, recently spoke to P&C Specialist about personal lines insurance companies branching out into new forms of marketing.
Another layer to these streaming partnerships is an effort to reestablish trust with customers who may see their insurers as only a drain on their finances.
“You’re left with a lot of customers that are angry, and carriers are looking for ways to differentiate that isn’t just on price,” said Justin Suter, director of market engagement and thought leadership at Corporate Insight. “It makes sense for a carrier like American Family to try to say, ‘we’re not just raising your rates, we’re investing in the idea of making homes more resilient.'”
Read the full article on P&C Specialist (subscription required).
