A recent article in Claims Journal quotes Corporate Insight’s president, Michael Ellison about the increasing importance of the mobile experience in the P&C insurance space:

“Digital interaction—particularly via a mobile device—is becoming the most important battleground for the insurance customer experience,” stated Michael Ellison, president of Corporate Insight. “Increasingly, the experience customers have scheduling a repair, getting updates on the progress of their claim and even reporting a new claim is occurring on an app or website, and insurers need to be able to convey their values and their unique brand attributes through those digital interactions.”

Read the full Claims Journal article here, and learn more about Corporate Insight’s Property & Casualty Research Services in our recent piece, Five P&C Insurance Digital Experience Must-Haves To Meet Rising Policyholder Expectations.