In an article on Ignites about Fidelity Go cutting fees for low-balance investors, author Rheaa Rao quotes Corporate Insight analyst Jackson Arnold. 

Fidelity Investments plans to tweak the pricing of its pure-play robo to make its offerings more accessible for clients with small balances, a new regulatory disclosure shows.Tiered pricing structures are more common with start-ups such as Acorns and Ellevest rather than with established players like Fidelity, says Jackson Arnold, analyst at Corporate Insight. Typically, robos that use flat-fee models do so for all levels, he adds. However, waiving the advisory fee for clients with small accounts makes Fidelity more competitive on pricing than it was before, he notes.

Pure robos charge advisory fees between 25 bps and 45 bps, Arnold says.”

Read the full Ignites article here, and learn more about Corporate Insight’s Investing Research Services in our recent piece, The Digital Brokerage User Experience Is Now the Key Differentiator in the Retail Investing Marketplace.


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