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You’ll learn:
- The latest user research findings on how standout health systems build homepage strategy
- Recommendations on how successful digital front doors convert prospects
- The successful blend of brand messaging and action pathways, informed by user behavior
Health system homepages are no longer just digital brochures—they’ve become critical conversion engines that shape how patients discover care, evaluate providers and take action.
Watch our panel discussion, “From Visitors to Patients: Optimizing Homepages for a Search-Driven World,” featuring CI’s senior director of healthcare research Lauren Roncevic, founder and CEO of Symetris Brad Muncs, and Klein & Partners founder and CEO Rob Klein. Each expert brings a fresh perspective on market research, web development and implementation, and product positioning, respectively.
Don’t miss this opportunity to hear from three industry experts and walk away with actionable strategies for driving patient engagement, conversion and growth.
Watch now for free: